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Snoop Dogg has more than 100 million social media followers Rapper Snoop Dogg says he wants to play his part in making Swansea City become a "global name". The 54-year-old became a co-owner and investor at Swansea after taking a minority stake in the Championship club last July. The American star says he "always wanted to invest in a soccer team" – and that he wants to help Swansea generate income to aid their bid to return to the Premier League. "I want to be real hands on, I want to take the club in a direction maybe it hasn't been before, " he told Wales Online. , external "We want to take Swansea to the Premier League, and to do that we are going to need money - that's the reality of the game these days. "I want to introduce sponsorship deals and publicity that will make them a global name. " The West Coast rapper has sold more than 30 million albums worldwide but is yet to attend a Swansea game, though his son Cordell Broadus was in the directors' box for the Welsh side's draw with Watford last August. American billionaire businesswoman Martha Stewart, who joined Snoop Dogg and Real Madrid legend Luka Modric as a Swansea co-owner in December, was in Wales for the game against Wrexham just before Christmas. Swansea have said Snoop Dogg is likely to attend a game at some point this season, though there is still no confirmation of when he may appear at the Swansea. com Stadium. "For real I want to meet with the fans, " Snoop Dogg said. "These fans are passionate, they are real, and I want to hear what they got to say when I am in Swansea. "I knew I always wanted to invest in a soccer team - it's been a dream of mine for years, it was all about waiting for the right opportunity. " Modric was the first celebrity name to get involved at Swansea, with the former Ballon d'Or winner named as a co-owner last April. Swansea's American owners, led by Brett Cravatt and Jason Cohen, believe bringing in high-profile names at boardroom level will help increase the profile the club which will in turn boost income. Latest Swansea City news, analysis and fan views Snoop Dogg becomes Swansea co-owner and investor Comments can not be loaded To load Comments you need to enable Java Script in your browser Rybakina beats Sabalenka for first Australian Open title I never stopped believing - Calvert-Lewin Snoop Dogg aiming to make Swansea a 'global name' What happens to our brains when we're under anesthesia? Voyager’s epic journey into deep space Former Olympian Steve Cram CBE reveals the secrets to running The most improbable hotel makeover of the Hebrides I never stopped believing - Calvert-Lewin Your Winter Olympics need-to-know guide in six charts Nine siblings and a dog called Zoomer - Wirtz in his own words Djokovic steals show as Australian Open finally ignites Barcelona 'shakedown' offers first hints of F1 2026 Are Arsenal fans making team nervous in title race? Cages, crushes and stabbings - is European away safety getting worse? The NFL's 'Queen's Gambit' who helped create $1. 5bn worth of talent How do Liverpool fix their struggles against low blocks? Record-breaking World Cup, so why no title sponsor for domestic league? How English clubs got smart to dominate this season's Champions League Sabalenka cruises into final despite hindrance call. Video Sabalenka cruises into final despite hindrance call Why Holland could be key to Man Utd's revival under Carrick Trubin's 'miracle' - how Mourinho's Benfica stunned Real Madrid How an inspiring home video launched a main event fighter Bayern legend? How Kane is viewed in Germany as contract talks begin Why England legend Root is so effective in Asia Copyright © 2026 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.