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By TARA ANSON-WALSH, FOOTBALL REPORTER Published: 21: 41 AEDT, 11 February 2026 | Updated: 21: 41 AEDT, 11 February 2026 1 View comments Lionesses star Ella Toone has secured a lucrative three-year deal with Nike, believed to be worth over £1. 5 million. The 26-year-old has collaborated with Nike Tiempo, three years after becoming the sportswear giant’s first female footballer to front a Nike campaign on Instagram as the global face of the Phantom GX boots. The deal comes just a week after Daily Mail Sport revealed that England team-mate Chloe Kelly was in talks with adidas and Nike over a similarly seven-figure agreement, further underlining the rapid commercial growth of the women’s game. Toone has quickly established herself as one of the most recognisable figures in football, both for her performances on the pitch and her growing profile off it. A two-time European Championship winner, she has been central to England’s recent success, memorably scoring a chipped goal at Wembley in the Euro 2022 final. At club level, she is Manchester United Women’s all-time leading goalscorer with 63 goals and holds the Women’s Super League record for the most consecutive appearances by an outfielder, with 96. She recently became the first player to reach 200 appearances for Manchester United Women, while her shirt is consistently the club’s best-selling women’s shirt. Toone was awarded an MBE in December. Lionesses star Ella Toone has secured a lucrative three-year deal with Nike, believed to be worth over £1. 5 million The two-time European Championship winner has quickly established herself as one of the most recognisable figures in football, and was awarded an MBE in the New Year's Honours List Away from football, Toone has expanded her profile through co-hosting the BBC’s Tooney and Russo Show alongside close friend and England team-mate Alessia Russo. In December 2023, she launched her own brand, ET7, becoming the first Lioness to trademark her name, and has since opened her own football academy. Last year Toone became the first ever English player to start her own creative and production agency Amicizia Studios with her longtime manager James Marshall, which recently launched a partnership with TNT Sports around the Women’s FA Cup. She is currently recovering from a hip injury that has sidelined her since December and is expected to return towards the end of next month.
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